Pemberton & Associates, inc. DBA

"Mr. Ed" - Developer



The Owner and Director of Instruction is Ed Pemberton. Possessing a Masters Degree from the University of Kentucky specializing in Exercise Physiology and Sports Medicine. Additionally, Doctoral work was pursued at the University of Iowa in Mechanical Analysis of Motion (human motion in water). A certified teacher at Farragut Middle School for 13 years, he is the main instructor in all classes (same teacher every lesson). As a professional teacher, he teaches over 1,500 children, babies and adults each year. Most students return for advanced lessons and/or refer their friends.

While attending Holmes High School in Covington, Kentucky he lettered in Swimming and Football (state final medalled in swimming). As a member of the Leaders Club at local YMCAs, he excelled. Went on to teach gymnastics/swimming. Ed became a counselor, the Master Counselor in the Order of Crusades and the President of the Covington Chapter of The Order of DeMolay.

While receiving two Bachelor of Science degrees from Eastern Kentucky University, in both Mathematics/Health and Physical Education/Recreation, he was also a member of EKU Swim Team. At Eastern, he was the president of the Physical Education Majors Club, member of the Math Club and taught college classes in Swimming for the Physical Education Department.

Upon graduation and completing the ROTC program, he was commissioned as a Second Lieutenant in the US Army, where he served two years. After training at Fort Benning, Georgia, he went to Fort Hood, Texas, where he served in the First Armored Division as Basic Training cadre working with new recruits. Thereafter joining the First Infantry Division in Vietnam, he served as a combat Lieutenant in the 1/28 Infantry Battalion. During this assignment Ed was awarded The Combat Infantry Badge, The Bronze Star Medal, and an Army Commendation Medal with "V" for heroism.

Returning from Vietnam, he accepted a position teaching Health/Physical Education at Alice Lloyd College in Pippa Passes, KY (Knott County-in the Appalachian area of Eastern Kentucky). In this position he coached the college Soccer Team and was the assistant Basketball Coach. As a member of the Speakers Bureau, he presented talks at many functions throughout the area.

Upon then entering The University of Kentucky, he earned a Master of Science Degree with emphasis in Sports Medicine and Exercise Physiology. At UK he founded and directed the Faculty Children Swim School at the university natatorium. In research, he assisted Ernst Jokl, MD in body composition studies with underwater weighing/ body composition as well as exercise to develop cardiac results. Ed was inducted into the Phi Delta Kappa Honorary Education Society for Academic Excellence and also inducted into the Phi Epsilon Kappa Fraternity, a fraternity for Excellence in Physical Education Studies. Certifying as an American Red Cross Water Safety Instructor Trainer, he served on the faculty at The Red Cross National Aquatic School in Camp Blue Star, North Carolina.

Life's journey took him to the University of Iowa to study Mechanical Analysis of Sport Motion and Exercise Physiology as part of their PhD program. Ed assisted in exercise/bone density research, exercise/blood flow research, mechanical analysis of swimming research and completed a complete human body dissection with the medical students. This quest was interrupted before completion to accept a position of Aquatics Director at the University of North Carolina at Charlotte. 

At UNCC, he conducted numerous aquatic programs, including using his certification as an American Red Cross Instructor Trainer to establish special programs for the handicapped. In 1971, they hosted the AAU Indoor National Synchronized Swimming Championship competition under his leadership. Establishing a SCUBA training course and becoming certified as a Master Scuba Instructor through the Professional Association of Diving Instructors (PADI) were just some of his accomplishments. Ed hosted many diving trips around the world.

Ed's 1971-1972 lectures included- "Internal Body Stresses due to Exercise including Swimming" at the State Wide Physician’s Conference held at UNCC; "Physiological Stresses of near Drowning in Salt and Fresh Water" at the Women’s National Aquatic Forum in Ft Lauderdale, Florida; and "Applying The Laws of Physics to Swimming" at the Women’s National Aquatic Forum in Ft Lauderdale, Florida.

Ed served on the faculty at The Red Cross National Aquatic School in Rockmont, North Carolina. While there he published these articles: "Harassment" in Skin Diver Magazine. Sept 1972; "Critical discussion of current SCUBA training", "Getting Your Child in the Swim", and "Family Safety" in National Safety Council Spring 1973.

To enter the business world, Ed accepted a position in the Chicago area as the Advertising Manager and Mid Atlantic District Sales Manager for The Dacor Corporation, one of the world’s largest manufacturers of Scuba equipment. Here he wrote and supervised the 52 page catalog, wrote a sales promotion manual for dealers and was instrumental in designing and obtaining a patent for a new diving product for Dacor. Additionally, he taught SCUBA Diving and hosted dive trips locally and internationally. He assisted in the publication "The skin and  Scuba Diving Handbook" published by Digest Books, as well as a children’s book, "Scuba Diving and Snorkeling", published by Crestwood House. Ed served as an American Red Cross Water Safety Instructor Trainer and served as a volunteer Assistant Director for a handicapped swim program in Evanston, Illinois. Gaining further business experience he joined the 3M Company, Industrial Graphics Division and moved to Bloomington, Illinois. There he also served as a consultant in swimming and taught SCUBA while hosting dive trips and training local and internationally.

Mr. Pemberton joined the faculty of The University of Tennessee - Knoxville in 1978, as the Director of Hydro Help - Handicapped Swim Program, where he trained students how to teach disabled children and adults to swim. There were over 200 participants in the program. Additionally, he was teaching all levels of classes as a Red Cross Water Safety Instructor Trainer and as a Red Cross Adapted Aquatics Instructor Trainer. At UT, he established the Non-Credit Children's and Adults swim programs and conducted them for 7 years teaching hundreds of children, and adults how to swim and swim well and introduced hundreds of babies and parents to water parenting techniques.

After UT he taught in the Clinton City School System, where he taught swimming to all children in grades 3, 4, 5, and 6, as a year long physical education class. In addition, during this time he opened Adventure Swim Scuba & Travel, a full time retail 5 Star PADI Instructor Development Center. It turned into one of the top scuba stores in the state. He certified thousands of Open Water and Advanced Divers over the next 15 years. Ed became certified as a PADI Course Director Instructor, teaching classes in Knoxville, Nashville, and in Bermuda.

During these years, he served on the PADI Master Instructor Review Committee that totally remade SCUBA instruction practices and coordinated a regulation as to what was to be taught and when it would be taught in the Modular System. This System, with some modification, is the most widely used system of SCUBA training in the world. He served as the District Course Director for District #10 (State of Tennessee) and as of this writing, is the only person in the State of Tennessee certified to teach instructors for PADI.

Leaving the Clinton Schools after 7 years, he accepted a position teaching Health at the Farragut Middle School where he stayed for 13 years. All the while, developing the Adventure Swim School, where he taught swimming extensively after school and during the summers. He continued teaching SCUBA and developing the "FAST AND FUN SWIM SYSTEM". 

Recent lectures include: Nashville, TN (National Swim School Association 1994), "Swim Techniques" in Monterrey, Mexico (National Swim School Association 1994), "The Fast and Fun Swim System" in Honolulu, Hawaii (1996), "Science and Techniques for Educating Babies in the Water" Portland, Oregon (2003),  "How and Why of Teaching Babies to Swim" (2006). Currently, he spends his time teaching private swimming lessons in his own swim school (Adventure Swim), continues to develop swimming teaching aids and toys and is writing a book, "Positive Parenting Through Water Instruction". 

As research for his many "FAST & FUN SWIM SYSTEM" teaching products, he has traveled extensively to destinations including Toulouse, France; Buenos Aires, Argentina; Rio de Janeiro, Brazil; St Petersburg, Russia; Hong Kong, China; Bangkok, Thailand; Kuala Lumpur, Malaysia; Singapore; Bali, Indonesia; Chelyabinsk, Russia; Monterrey, Mexico and more. During his search for answers to solve swim teaching challenges, he also shared his techniques with others. Ed saw needs and has developed products to fill those needs, the products that our available to you on this very web page. Adventure Swim holds 3 patents and many more pending as proof of Ed's  success and results from his specially designed "FAST & FUN SWIM SYSTEM" swim training technique program.  

Mr. Ed has attended THE WORLD AQUATIC BABIES CONGRESS at the following locations:

  • Phoenix, AZ, USA
  • Nashville, TN, USA
  • St. Petersburg, FL, USA
  • Orlando, FL, USA
  • Honolulu, Hawaii, USA
  • Nagoya, Japan
  • Tolouse, France
  • Buenos Aires, Argentina
  • Malmo, Sweden 

Mr. Ed has consulted swimming programs in the following countries: 

  • St. Petersburg, Russia
  • Chelyabinsk, Russia
  • Bali, Indonesia
  • Singapore
  • Kula Lampur, Malaysia
  • Maniya, Phillipines
  • Bangkok, Thailand
  • Fukooka, Japan
  • Phukett, Thailand
  • Chiang Mai, Thailand
  • Hong Kong, China

Our Award-Winning swim school features swimming lessons for children and adults and water introduction for babies. Our school in Knoxville is the flagship facility for the "Mr. Ed Method" of teaching children and adults to swim.

Feel free to browse our products and ask any questions you have. 

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1332 Scotsbury Circle
Knoxville, TN 37919



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